Blog sponsored by Playtech

 

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure offer-driven sign-ups become long-term customers. Personalisation, CRM and data all play key roles, alongside a powerful sports engine to follow up on the momentum generated by the world’s most widely viewed sporting event.

With the bet distribution between pre-match and live more evenly split during a major summer tournament, the availability and depth of early markets will be key during the World Cup, writes Michael Herry, Kambi head of football.

A lot of people have had a lot to say about sports betting in the US this week. Gaming Intelligence tries to find a voice of reason amidst the hysteria.

The big question following GVC’s successful romancing of Ladbrokes Coral is what now for William Hill? And the Stars Group? And Paddy Power Betfair? And 888?

They’ve only gone and done it again. The remarkable history of this remarkable company continues. The Stars Group’s $4.7 billion acquisition of Sky Betting & Gaming took just about everyone by surprise.

The entries are in and the judges have been considering their merits. But who will emerge victorious at the Gaming Intelligence Awards?

In-play sports betting has led the line in the online gaming industry for the past decade, but now new technological advances are poised to deliver even greater success with fresh demographics, explains Ian Bradley, chief product officer at multi-award-winning provider SBTech.

GIQ Magazine