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Top 10 ways to determine attribution and what paths convert best

23rd May 2014 7:31 am GMT

With most domestic seasons now complete, the World Cup is just weeks away and players, fans and bookmakers are all anxious for different reasons. Players will want to avoid injury, fans will want to avoid hotspots on the streets of Rio and bookies will want to avoid any technical hitches or glitches both prior to and during the tournament when betting volumes are expected to soar to record levels.

Operators will want to be especially assertive [...]

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