bet365 has been the talking point of the week as judgment day approaches for the UK’s move to a Point of Consumption regime.

“It’s moving towards a world where there is no grey, it is all black and white,” former IGT Interactive head (and now Playsino CEO) Alex Kelly first said this to me three years ago. I am not sure if it was an original thought but it was a snappy line that has stuck with me to this day.

It is perhaps the biggest bone of contention and angst this industry has as it emerges from the shadows of unregulated markets and into the brave new world of regulated markets. There are some that still use it as a stick to beat market leaders such as bet365 and PokerStars.

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