Another day, another deal for NYX but this is the biggie. SciGames has acquired a loss-making company but it is unlikely to regret it.

This time NYX was prey to the larger entity rather than visa versa. It has been a remarkable few years for Matt Davey and friends since they saw the trail blazed by David Baazov's Amaya and decided to follow in those footsteps.

This deal surprised a few people though. And it really got the pulses racing because of what it represents. The deal reveals an expectation on behalf of one of the industry’s biggest players that a legal sports betting market in the US is inevitable.

Scientific Games did not buy NYX for its lottery or bingo product. It will benefit from its casino platform and games, but the real reason why SciGames bought NYX is because of OpenBet.

Premium subscribers continue here to the full article.

 

Related