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Rank Group said Thursday that it recognises the need to enhance its capabilities in the online and mobile gaming channels in order to meet the changing needs of its customers, which it aims to achieve through improvements to its online poker offering, the launch of a new sports betting product, and the creation of additional brands for its digital channels.

Continuing to reshape its online poker offering, Amaya’s Full Tilt has introduced a new Players Club rewards program, which together with its existing Edge program, will cater for the operator’s high-volume and recreational players.

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