Italy’s gaming authority AAMS has published comprehensive online gaming data which reveals an upturn in fortunes since the introduction of cash poker and casino games, with Lottomatica taking the early lead in the online casino rankings despite notable performances from the likes of bwin and William Hill, while PokerStars cements its leadership position in poker.

Italy’s online gaming sector had seen six months of decline, with overall spend down by 8.5 per cent in the first half of the year to €2.35bn, but the introduction of cash poker and a limited range of casino games in mid July appears to have reinvigorated the market. Given that turnover has little relevance as a performance indicator for the new products, AAMS has revised its data format and now adds information on the gross gaming revenue for each product.

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