The former managing director of Sportingbet’s European business has returned to take what is rightfully his as CEO of one of online gaming’s most intriguing companies.

With Tuesday’s deadline approaching, jittery markets suggest there are still some doubts whether GVC and William Hill will complete the acquisition of Sportingbet but the innovative deal has highlighted the role of a real star in the shape of GVC CEO Kenny Alexander.

Alexander is not your average bean-counting CEO. While his background as a chartered accountant with Grant Thornton means he is fully conversant in the ways of counting beans, his business strategy veers dramatically from the industry norm.

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