Gaming supplier TCS John Huxley has made its first move into the online gaming arena following an exclusive deal with online gaming software supplier EveryMatrix.
The agreement will see EveryMatrix provide its CasinoEngine product to TCS John Huxley’s clients outside of the North American market, including more than 1,500 games from third party casino vendors such as Bally, IGT, Evolution Gaming, and Net Entertainment among others.
TCS John Huxley will provide additional advisory front-end web development and ongoing support services.
Cath Burns, TCS John Huxley Group CEO said: “Operators globally are increasingly asking TCS John Huxley to provide them with interactive solutions. As a trusted partner providing casinos with complete live gaming solutions, we are now well positioned to deliver what the casino operator needs to launch a compelling interactive offering from a market proven platform.”
The company’s new interactive division will be headed up by group business development director Jonathan Pettemerides.
“When selecting our interactive technology partner, we’ve had the player in mind throughout,” said Pettemerides. “EveryMatrix has successfully integrated the widest selection of casino content from the best online and traditional vendors. The back-end system will allow our casino clients to control their online and mobile offerings as they would their traditional gaming floor.
“Ultimately the player wants choice and this partnership allows TCS John Huxley to offer the best interactive gaming solutions in the industry. Our target is to unify the player experience on- and off-line, including bonus and loyalty programs.”
EveryMatrix CEO Ebbe Groes added that the new partnership will give land-based operators access to the company’s innovative solutions.
“Our unique Web API makes it possible to customize completely to cater for the needs of any land-based casino and in terms of content, name any game, any payment solution, international or local, we’ll provide it.”
In related news, EveryMatrix has upgraded its Oddsmatrix sportsbook with seamless transaction integration into 3rd party back-office systems.
OddsMatrix Seamless is currently live with several clients using the GamMatrix gaming management platform. The company said that it has already had a "significant bottom line impact" in terms of cross-sales from casino to sports and vice versa.
All the existing bonus functionality is fully supported and integrated with the new seamless APIs. The additional API will allow EveryMatrix clients to build their own real time bonus programs and cross promotion tools.
“This launch demonstrates our responsiveness to client requests and our commitment to constantly improve our solutions and stay ahead of the game," said Groes.