Kambi Sports Solutions, the B2B subsidiary of Swedish online gaming operator Unibet, has entered the Asian sports betting market through a partnership with Cambodian casino and hotel chain Nagaworld Ltd.

Kambi will supply Nagaworld with a fully managed, over-the-counter sportsbook product, with the offering due to go live in April.

It will be available from the company’s flagship hotel, casino and entertainment complex, NagaWorld, in the Cambodian capital of Phnom Penh.

The deal marks Kambi’s entrance into the retail sportsbook market, as well as its first Asian fixed-odds deal.

The company has however launched pool betting products for Asian operators AsianLogic and Fun88, which share liquidity with European clients such as Interwetten, Unibet and Paf.

Kambi chief executive Kristian Nylén said he was delighted that NagaWorld had partnered his company.

“This agreement is strategically important as it represents a validation of Kambi’s multi-channel vision and the supports the investments we continue to make in our journey to becoming the global market leader for the provision of managed sports betting services,” Nylén explained.

“This agreement will enable NagaWorld to offer their customers the experience of interacting with a world class Sportsbook,” he added.

Since its launch Kambi has signed up a number of clients, establishing a strong presence in the Spanish market, and agreeing its most high-profile deal, a partnership to power 888’s sportsbook offering, in May last year.

Kambi’s growth prompted a 37 per cent rise in Unibet’s ‘other’ revenues – also including social games – which rose to £9.2m in the company’s full year results for 2013.

Shares in Unibet Group plc (Co. Data) (OMX:UNIB) are currently trading at SEK322.50 per share in Stockholm this afternoon.

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