Video games publisher Atari is set to enter the real-money gaming sector through a long-term strategic partnership with Pariplay, a company owned by GMS Entertainment in which Zumba Fitness developer Majesco Entertainment holds a 50 per cent stake.
The deal covers online lottery, social, iGaming and mobile channels, with a number of brands earmarked for lottery clients. The first products are set to be rolled out in the fourth quarter of this year.
Pariplay will develop a [...]
