Performance marketing and lead generation specialist Catena Media is to acquire the UK-based pay-per-click (PPC) marketing business Right Casino Media as it looks to improve its capabilities and expand into new disciplines.
Catena will acquire the business for a maximum consideration of $9m, of which $3m is to be paid upon closing. It will then pay an annual sum based on Right Casino’s financial performance over the coming two years, capped at $6m in total. The deal [...]
