Playtech’s iPoker is one of the few suppliers still flying the flag for the network poker business model. It has a broader range of leading iGaming brands than any other network. In a market where only the strongest survive, Playtech has shown it durability and clout to prosper.
After a tricky few years, revenue has begun to recover, rising three per cent in the third quarter of 2014. Of the other networks, only 888 can say it is performing better in poker but it is only a network in a nominal sense.
Playtech was quick to identify the issues iPoker faced, and moved to resolve them with the acquisition of PokerStrategy from etruvian Group, further strengthening its marketing capabilities, and providing a community-based model for customer acquisition.
The iPoker product itself has evolved, with the introduction of what Playtech claims to be an industry-first poker widget bar, allowing players to access side games and related products to drive revenue and increase customer engagement.
But where Playtech really stands out is its geographic diversity. It is consistently ranked among the key players in territories such as France, Spain and Italy, and looks set to enjoy a similar role in the UK. The network model may be suffering but Playtech will ensure it survives.
Frankly, no other poker supplier comes close right now. There will be challengers but, for now, Playtech rules the roost.
The Gaming Intelligence Awards 2015
Casino Operator of the Year
Sports Betting Operator of the Year
Poker Operator of the Year
Bingo Operator of the Year
Social Gaming Operator of the Year
Lottery Operator of the Year
Sportsbook Supplier of the Year
Poker Supplier of the Year
Casino Supplier of the Year
Bingo Supplier of the Year
Lottery Supplier of the Year
Marketing Service Provider of the Year
One to Watch Award
Socially Responsible Company of the Year
The Gaming Intelligence Hot 50 2015