Online gaming operator Betway has moved to significantly boost its brand awareness in Germany, signing deals to become the official betting partner of five clubs in the country's second-highest football league, the 2. Bundesliga.
It has signed deals with Hamburg-based FC St Pauli, Union Berlin, Eintracht Braunschweig, Karlsruher SC and Dynamo Dresden, with each agreement kicking off in August 2016 and running for the next three 2. Bundesliga seasons.
Through the deals, Betway's branding will be featured in [...]