London-listed gaming platform provider Nektan has launched Sun Play, a new white label gaming product for the News UK-owned tabloid The Sun, the UK’s most-read newspaper.
Having entered into a deal to develop the product earlier this year in February, Sun Play features two exclusive free skill games, the football-themed Keepy Uppy and Beach Blast, in which players have to match three symbols within a set time limit.
High-scoring players can win credit bonuses, which they can then use to play the app’s 12 real-money gaming products. Among the games is Reel About It, an exclusive slot that features sections of The Sun newspaper including puzzles, showbusiness and sports news.
The supplier will be responsible for operating the end-to-end player management experience and back office operations through its Evolve technology platform, while News UK will be responsible for marketing the product.
“We are excited to be working with News UK as their partner of choice to develop and operate Sun Play, an innovative, best in class gaming and entertainment experience across mobile, tablet and desktop platforms,” Nektan chief executive David Gosen said.
“To be working with such a large and trusted partner as The Sun on a multi-year contract to deliver free and cash games is a tremendous endorsement for everyone at Nektan. We fully expect our partnership with News UK, powering Sun Play, to underpin our European gaming revenues through 2015 and beyond.”
News UK chief executive Mike Darcey said that his company constantly tries to boost user engagement, and has seen huge potential in mobile gaming.
“We’ve had huge success offering The Sun on mobile and tablet and believe Sun Play is the ideal way for us to continue to extend our entertainment platforms, while also reaching new audiences,” Darcey explained. “We are delighted to be working with Nektan to provide a state of the art gaming experience across mobile, tablet and desktop platforms.”
“Sun Play is an exciting new addition to The Sun's digital bundle,” The Sun editor David Dinsmore said. “Our games, whether in the paper or online, are a firm favourite among readers and we fully expect Sun Play to become another popular part of The Sun's gaming offerings.”