Poker networks may have struggled recently as single-brand operators dominate the market, but Playtech continues to invest in developing a network-based offering that will remain a leader in the vertical.
Enhancing user experience for new and existing players is key, but the supplier has also moved to allow clients to differentiate their skins, with customisable advertising spaces and targeted advertising ensuring marketing becomes more efficient.
Investment in data-based solutions allows customers to better track players, giving them a more in-depth view of how users play and what they enjoy. But perhaps most crucial has been the company’s shift towards a more recreational model through the launch of source-based rake. This is supported by new mobile clients and an HTML5-based Lite variant.
Coupled with some of the industry’s largest brands among its roster of clients, iPoker has constantly looked to improve the fortunes of a vertical that many other companies have all but given up on.
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