Betradar is not a sports betting platform provider like last year’s winner Kambi. But it has one of the most impressive rosters of clients you will ever see, and has become the ‘go to’ provider of live betting odds in the industry.

Alongside its popular streaming services, it has increased its live betting coverage by 43 per cent in the past two years. Last year it tracked more than 314,000 fixtures, and scouted 169,000 live matches. No other company compares.

Its live betting solution covers 18 sports and more than 18,000 live events per month, which are distributed to an incredible client list of 450 bookmakers, including 30 state lotteries, in over 80 countries. Betradar has also made a move into the burgeoning virtual sports market, signing deals last year with the likes of Nigeria’s NairaBet, Ireland’s BetBright and Austria’s bet-at-home, among others. Inspired is its main rival in this market, but Betradar’s fearsome client list should have them, and others, worried.

Finally, parent company Sportradar is the official data partner for various sports including tennis, football and basketball, and is leading the fight against match-fixing in sport, with information share agreements with various sports associations, including the IOC. Together, they are a frightening match and worthy winners of this year’s award.

Gaming Intelligence Awards 2016

Sports Betting Operator of the Year: bet365

Poker Operator of the Year: PokerStars

Bingo Operator of the Year: Gala Coral

Social Casino Operator of the Year: Playtika

Casino Operator of the Year: LeoVegas

Lottery Operator of the Year: Veikkaus

Fantasy Sports Operator of the Year: FanDuel

Poker Supplier of the Year: Playtech

Fantasy Sports Supplier of the Year: DraftDay

Sports Betting Supplier of the Year: Betradar

Casino Supplier of the Year: NetEnt

Bingo Supplier of the Year: Playtech

Lottery Supplier of the Year: Scientific Games

One to Watch Award: EveryMatrix

Socially Responsible Operator of the Year: Gala Coral

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