Toronto listed gaming operator Intertain Group has completed the migration and relaunch of its InterCasino brand on the Plain Gaming platform, acquired through its December 2014 purchase of Vera&John.
Intertain notes that Plain Gaming is the growth engine behind Vera&John, being integrated with more than thirty game providers and offering over 1,000 web and 400 mobile games.
The Plain Gaming solution is especially strong on mobile, with 50 per cent of revenue generated from the channel, helping Intertain pursue a key growth target.
Intertain noted that as well as leveraging a proprietary platform and increasing the range of content and mobile access for customers, it would also be able to reduce costs by cutting down licensing fees it pays to third-party suppliers.
InterCasino, Plain Gaming and Vera&John are wholly owned by Intertain. Plain Gaming runs multiple casino brands and affiliate services by Plain Partners, and also powers the Finlandia Casino brand.
“We are excited to have the opportunity to power InterCasino,” Johan Konigslehrer, chief executive of Vera&John and Plain Gaming parent company Dumarca Gaming commented.
“The integration has taken us to the next level of catering to differentiated brands on the same platform, which is part of our core strategy,” he explained.
“This is an important step in creating synergies across the Intertain group and harnessing the power of our proprietary software,” Intertain Bahamas chief revenue officer Irina Cornides added. “The new platform will be integral to our growth strategy and our ability to leverage InterCasino's considerable brand equity.”