Online gaming operator Sky Bet has signed a record five-year extension to continue as the headline sponsor of the English Football League (EFL) until the end of the 2023/24 season.
The new agreement represents a 20 per cent increase on Sky Bet's investment in the sponsorship agreement from 2019/20 will see the partnership extended to 11 years.
"This agreement represents the largest title sponsorship in EFL history and once again illustrates how our commercial operations are maximising [...]
