iGaming marketing solutions provider XLMedia has opted to remain an independent, listed business rather than move forward with plans to sell the business.

Following a strategic review which was launched in January this year,  XLMedia’s board has concluded that the best way to maximise shareholder is by remaining listed as an independent company on London's AIM market.

A key consideration of the review was whether to put the company up for sale, with XLMedia appointing Canaccord Genuity as lead financial adviser and Cenkos Securities as financial adviser for process.

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