Newly merged gaming operator Snai-Cogetech Group has implemented Betradar’s eSports Betting Service, with SNAI set to become the first Italian bookmaker to offer betting on eSports.

Betradar provides a full service package for eSports betting in Italy, including pre-match and in-play betting markets on all popular eSports titles, as well as comprehensive live scores and statistics. The supplier is also a partner of the Electronic Sports League (ESL), providing access to digital premium eSports content and data.

Snai-Cogetech CEO Fabio Schiavolin expressed his full confidence in the latest addition to his company's sports betting offering.

“Betting on eSports for sure will play a key role in the future of sports betting and no bookmaker can afford to ignore it,” Schiavolin commented. “With the integration of Betradar’s eSports Betting Service, it’s not just about improving our company’s portfolio.

“It’s more a matter of responding to demographic changes in the betting business and we at SNAI are proud to play a leading role in recognizing opportunities and identifying profitable market trends.

“Thanks to this new service, we are in a perfect position to engage clients, providing them with an immersive betting experience for their beloved passion called eSports,” he said.

Lorenzo Caci, Sportradar’s director of sales, added: “We are very pleased to have sealed this partnership with our trusted long-term partner SNAI. We expect betting on eSports to be just at the very beginning but its already seeing incredible growth.

“It’s the fast-changing and wide-ranging spectrum of eSports games with their inherent quick-fire mode engine that opens up staggering possibilities for sportsbooks in terms of betting markets and frequency. As one of the first bookmakers to have integrated our eSports Betting Service, SNAI will definitely capitalize on this great opportunity.”

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