UK bookmaker William Hill will look to protect the integrity of English and Scottish football after signing new memorandums of understanding (MoUs) with each country's governing body for the sport.

The operator will work with the English and Scottish Football Associations to share information related to suspicious betting patterns in each country.

This will see William Hill help the two associations stamp out match fixing, identify and stop insider betting, and flag unusual activity in all competitions each governing body oversees.

The information exchange agreements have been established ahead of the new football season and will cover all professional football events organised by each.

"William Hill is the biggest bookmaker in Britain and it's important for us to take a leadership role in the protection of the integrity of our national sport," William Hill director of security and consumer affairs Bill South said.

"These two MoUs will help safeguard the integrity of football in both England and Scotland, and we are firmly committed to working closely with both FAs to ensure our beautiful game isn’t sullied," he said.

Peter McLaughlin, Scottish FA security and integrity officer, added: "The Scottish FA is committed to keeping the national game clean in the face of the growing global challenges of match-fixing and other integrity related issues.

"Indeed, the group met earlier this week to discuss trends and incidents that happen across Europe, to ensure we remain alive to new and existing threats. Today's announcement is another example of working together with our sponsors and partners.

"This MoU will enable us to work proactively and share information to protect the integrity and reputation of Scottish football."

Related

GIQ Magazine Digital Edition