Sports data solutions provider Genius Sports has been selected by Italy’s second-tier of professional football, Lega B, as its official betting data partner.

The agreement gives Genius Sports the collection and commercialisation rights to data from the Serie B ConTe.it Championship.

It will exclusively distribute live streaming and statistical data from all Serie B matches to online betting operators licensed in Italy, as well as providing data to media organisations until the end of the 2018-19 season.

Genius Sports will use its football data collection solution Football LiveStats to collect real-time data from pitchside at every Serie B match, providing this data to digital media platforms such as websites and mobile apps.

The supplier said this will help Lega B improve the fan experience with fast, accurate and engaging data, while also creating new commercial opportunities and bolstering existing integrity measures.

"Our innovative technology and services will enable Lega B to collect, optimise and fully exploit the statistical data and content associated to their events," said Genius Sports vice president of business development Sean Conroy.

"Our technology will also help them unlock and protect the long-term value of their official data products by carrying out the anti-infringement measures necessary to disrupt the unofficial market."

Serie B head of digital and fan relationship management Federico Smanio added: "Lega B is honoured to announce this very important deal. We have chosen Genius Sports to be Lega B's official partner because it offers the best overall solution for the league and member clubs.

"Genius Sports offers an innovative approach and is committed to maximising the value of sports data in the long-term," he continued. "Lega B is committed to a digital transformation journey and creating an even more engaging experience for Serie B fans."

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