French iGaming operator Winamax has strengthened its sportsbook offering with the launch of live streaming service Watch&Bet from digital sports content provider Perform Group.

Watch&Bet gives Winamax access to over 18,000 live events each year, including coverage of Spain's La Liga, the English Football League Cup, FIBA Basketball events, and World Tennis Association and Association of Tennis Professionals-organised tennis tournaments.

Winamax entered the sports betting market in 2014 as its expanded beyond its core poker focus, with the sports betting vertical recording the fastest rate of growth in the regulated French iGaming market.

"We are proud to offer a premium betting experience to our players in broadcasting, with Watch&Bet top events like LaLiga, WTA & ATP World Tour," Winamax head of betting Tristan Guiglini commented.

Perform's executive vice president of betting Andrew Ashenden said he was delighted that Winamax had chosen to launch the Watch&Bet solution.

"With El Clasico taking place on the 3rd December, they are joining at a great time," he said. "We are confident that the combination of Winamax's strong brand and our industry-leading consumer product will signal the start of a long and successful partnership."


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