Sportsbook solutions provider Kambi Group will power a new sports betting offering for the Mexican market under an agreement with a subsidiary of local media giant Grupo Televisa.
Kambi has signed an expanded agreement with Televisa subsidiary Apuestas Internacionales for the launch of a multi-channel sports betting service for its PlayCity brand.
Apuestas Internacionales operates 17 casinos under the PlayCity brand throughout Mexico, with Kambi's retail sportsbook product to be rolled-our at these venues alongside an online offering.
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