Cherry’s game development studio Yggdrasil Gaming has agreed to integrate its portfolio of video slot games with Gibraltar-based bet-on-lotteries operator Lottoland.
Yggdrasil’s suite of games include Bicicleta, Double Dragons, Seasons, Vikings Go Berzerk, progressive jackpot Joker Millions, and Nirvana. Lottoland will also gain access to the supplier’s collection of in-game promotional tools, BOOST, including the recently-launched Missions feature and social sharing tool BRAG.
“Lottoland are one of the biggest success stories in gaming in the past few years and it’s a very proud moment for us to sign this deal,” said Fredrik Elmqvist, CEO at Yggdrasil Gaming. “It’s especially exciting to integrate directly into them to fully utilize the promotional tools in our portfolio, which is a clear sign that our efforts in Gibraltar are bearing fruit.
“I said a few years ago that lottery was the final frontier in online gaming and Lottoland’s hugely impressive growth has shown what a powerful vertical it is. We are two companies cut from the same cloth in that we want to shake things up in the industry, and we look forward to a long and successful relationship together.”
Gavin Grimes, VP of gaming at Lottoland, said: “Yggdrasil have consistently proven in recent years that they are ahead of the curve when it comes to online slots and gamification. Their games are very impressive, while the accompanying promotional tools bring customer engagement to a new level.
“We’ve already got over 4.5 million customers worldwide and that number is growing rapidly. I’m very confident that the launch of Yggdrasil’s content is going to accelerate that growth, making our offering even more attractive to new and existing players.”
Earlier this week, Yggdrasil also agreed a deal to provide its portfolio of slots to SuprNation’s debut brand VoodooDreams.com.
SuprNation is a new iGaming operator created by the founders of Betit Group. Players of the VoodooDreams brand will have access to Yggdrasil slots including Big Blox and Bicicleta, as well as the BOOST in-game promotional tool and social sharing tool BRAG.
“We love working with operators that want to shake up the gaming industry, so we are thrilled to have agreed a deal with SuprNation,” said Elmqvist. “We are excited to see the creative ways SuprNation promotes the Yggdrasil portfolio using our in-game promotional tools and look forward to a long and mutually beneficial partnership.”
Henric Andersson, co-founder and chief operating officer at SuprNation, added: “Yggdrasil’s games are held in high regard across the industry, so it was vital that they feature on our new online casino, VoodooDreams.com. We are delighted not only to offer these games to our players, but also to support them with the best collection of promotional tools on the market.”