New York-based skill games developer GameCo is looking to turn the land-based casino industry into an important destination for eSport gamers after signing up as the newest member of the Esports Integrity Coalition (ESIC).

GameCo has enjoyed recent success in bringing skill-based video games to land-based casinos in the US, and joins the likes of ESL, Sportradar, Unikrn and Betway as members of the association which was established last year.

ESIC said that the supplier was an important stakeholder in the wider context of eSports integrity, and that its support for the forthcoming online player education initiative would be a vital pillar in the fight for integrity and against betting fraud in eSports.

"GameCo operates at the juncture between eSports and betting, and embracing integrity efforts in this early stage of its operations speaks to the company’s impeccable ethos and values and its determination to get things right from day one, not just for itself, but for the wider community in which it operates," said eSports Integrity Commissioner Ian Smith.

Alongside the association's other betting partners, GameCo will support the ESIC anti-corruption education programme, which currently consists of face-to-face educational presentations and live interactive sessions with eSports professional players, management and officials at major events across the world.

During the first quarter, ESIC will launch a new interactive online tutorial for completion by players in their own time to ensure all eSports participants have a foundation level of knowledge and awareness about match-fixing, betting fraud and other threats to eSports integrity.

ESIC said that without the support of GameCo, its betting partners and Sportradar, this tutorial could not have been produced.

"We developed the concept for video game gambling from our experience in producing eSports events for major publishers," said GameCo co-founder and CEO Blaine Graboyes. "There's a massive opportunity to evolve casinos into VIP destinations for gamers, and solid industry regulations and standards will be critical to this experience. GameCo looks forward to contributing to ESIC to advance our shared goals."

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