Relax is by no means the biggest poker software provider in the industry but Kindred Poker’s progress in 2016 marks it out as a trailblazer.

The operator’s decision to partner Relax in 2013 to develop a stand-alone poker product and leave the network model behind was potentially dangerous for Kindred. But considering the wider poker sector’s continuing decline since that year, it was a risk that was worth taking.

Poker has become little more than an afterthought for many operators, but Relax has been able to create a truly differentiated product for its client. Poker revenue for Kindred – a vertical that for years was simply lumped in with games in the company’s results – is up from £1.2m to £3.2m in Q3 2016. With the launch of a new client, Kindred Poker 2.0, expect this to grow further.

By working closely with its client, Relax has been able to develop a unique and attractive product that has already shown it can compete in the industry’s most difficult vertical.

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