Optimove works with Zynga, Caesars Interactive, bwin.party, Codere, NYX, Novomatic, Playtech, Playtika and LeoVegas, among others.

Its Customer Marketing Cloud allows for automated, multi-channel campaigns, offers real-time reporting and predictive modelling. It sends more than 4bn messages to more than 900m customers each year, and has grown by more than 100 per cent in each of the past three years. And it only launched its first funding round in 2016.

For a company to go through its early years totally bootstrapped gives a sense of just how good its solutions are. It has become the leading marketing platform provider in gaming based almost entirely on the strength of its product, and with $20m raised for further research and development it will only get bigger and better.

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