It’s not often Gaming Intelligence receives press releases from integrity analytics managers. But it got one from Unibet’s Maris Bonello at the beginning of 2016. The press release highlighted Unibet’s offer of free betfilter licences to treatment centres such as BreakEven in the UK.

Betfilter is an online software service that customers can download and use to block themselves from all gambling operators. It is also available to be downloaded directly from Unibet’s ‘Know when to stop’ page.

The company also integrated electronic authentication system BankID to its Unibet and MariaCasino brands in Sweden. BankID speeds up the authentication process while simultaneously improving safety and security. It is an innovation that is a win-win on so many levels but ultimately the customer is being better cared for.

Unlike many operators, Unibet displays responsible gambling messages clearly on all its pages. In addition, it has developed self-assessment tools for players and software to flag up problem gambling. This is more than mere lip service. Unibet is Gaming Intelligence’s Socially Responsible Operator of the Year 2017.

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Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers

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