Sky Bet has long had admirers but it has rarely seen a year like this one.
Sky Betting & Gaming as a whole reported a 51 per cent increase in revenue to £373.6m during its most recent financial year. The sportsbook’s revenue shot up an even more impressive 64 per cent to £214.1m. There are bigger operators but none could match this level of growth.
Behind the figures is an enviable technology suite – with OpenBet at its core – but constantly tweaked by HQ in Yorkshire to optimise results. There are few operators with such an impressive mobile offering, which now accounts for a stunning 75 per cent of revenue.
While the UK remains very much its core market, progress has been made in Italy and elsewhere. Sky Bet will no doubt continue to thrive but it will be remarkable if it ever repeats a year like this one.
PADDY POWER BETFAIR
Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers