To give this award to Zynga Casino may have seemed unthinkable even in 2015, but 2016 has seen the social giant successfully diversify beyond its core poker product to develop a thriving social slot offering.

Zynga deserves the prize for its efforts over the past year. Its Hit it Rich! and Wizard of Oz slots apps have grown to join the poker product as one of Zynga’s main sources of revenue, with the pair generating 12 per cent of the company’s Q3 total. That period also saw more than 80 per cent of revenue come from mobile.

Zynga may not be the force it once was but it has succeeded in totally overhauling its business, leveraging its assets and capabilities to enter the slot sector. Social casino was once considered closed off, but Zynga was once considered dead and buried. The fact it is once again making waves is worthy of praise.

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Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers

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