In what was the most keenly contested category in this year’s GIAs, Jackpotjoy edged out the likes of Stride, Rank and 888 to take home the award.
Its parent company Intertain may have endured a fraught year but Jackpotjoy has proved a reassuringly consistent subsidiary. For the first half of the year revenue was up an astonishing 163 per cent to CAD$169.7m.
One judge suggested that Gamesys had “doubled down” on improving Jackpotjoy after losing Sun Bingo to Playtech, and this rapid growth repaid the investment. Its StarSpins and Botemania subsidiaries show that it is successfully expanding beyond its core business, but it has not done so at the expense of the flagship bingo product, which still accounts for 72 per cent of total revenue.
Intertain’s decision to tie Gamesys into an extended exclusivity deal until 2019 in September last year was a savvy strategic move. Competitors will be hard pushed to catch Jackpotjoy by then.
Gaming Intelligence Awards & Hot 50 of 2017
GIA Casino Operator of the Year: Amaya
GIA Bingo Operator of the Year: Jackpotjoy
GIA Poker Operator of the Year: Amaya
GIA Lottery Operator of the Year: British Columbia Lottery Corporation
GIA Social Casino Operator of the Year: Zynga Casino
GIA Sports Betting Operator of the Year: Sky Bet
GIA Socially Responsible Operator of the Year: Unibet
GIA Game of the Year: Cash Out Roulette, Be The House
GIA Marketing Campaign of the Year: 888Sport
GIA Bingo Supplier of the Year: Dragonfish
GIA Casino Supplier of the Year: NETENT
GIA Lottery Supplier of the Year: Scientific Games
GIA Marketing Services Provider of the Year: Optimove
GIA Poker Supplier of the Year: Relax Gaming
GIA Social Casino Supplier of the Year: Greentube
GIA Sports Betting Supplier of the Year: SBTech
GIA Innovation Award: Digital Sports Tech, Player Prop Bets
GI HOT 50 2017 – Founders & Pioneers
GI HOT 50 2017 – Big-Shot CEOs
GI HOT 50 2017 – The Next Generation of CEOs
GI HOT 50 2017 – Backstage Heroes
GI HOT 50 2017 – Superstar Suppliers