Italian betting operator Snai has partnered with Betgenius to grow its online sportsbook through a new digital marketing partnership.

Snai will utilise Betgenius' solutions to attract new customers to its sportsbook through a multi-faceted digital marketing campaign.

This includes the use of Betgenius’ Betslip Retargeting technology, which allows Snai to track their customers’ unconfirmed betslips and serve up relevant offers, even after they have left the operator’s site.

Betgenius’ Popular Bets tool will also be made available to the operator, while dynamic in-play and video banners will serve up relevant content to Snai’s customers.

“We are extremely proud to have been chosen by Snai to drive the growth of its online sportsbook,” said Jack Davison, managing director of Betgenius. “Our proven track record in harnessing unique, data-driven solutions will enable us to attract new customers while maximising their turnover.”

Fabio Schiavolin, CEO of Snai Group, added: “Our partnership with Betgenius continues to be very important to the growth of our sportsbook, enabling us to deploy a test and learn approach on new creative and acquisition strategies.

“We truly believe this will lead to consistent and successful campaigns and look forward to even more success with Betgenius in the future.”

It caps a busy few weeks for Betgenius, which agreed a landmark partnership to provide a multi-channel sportsbook platform to Greek gaming giant OPAP earlier this month.

That deal will see OPAP migrate its digital sports betting operation to the Betgenius Sportsbook Platform, featuring a full back office suite, outsourced trading, CRM and marketing tools.

The supplier was also selected by OPAP to become its primary provider of in-play data, delivering fully-automated, real-time prices for around 130,000 events each year, including all major football, basketball and tennis fixtures. 

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