Stride Gaming has captured 10 per cent of the UK online bingo market, making it the fourth largest operator. Gaming Intelligence Hot 50 winner Darren Sims, Stride’s chief operating officer, explains that it’s people rather than technology, which are driving this bingo powerhouse.
During 2016, Stride Gaming acquired 8Ball, Netboost Media and Tarco for £70.2m and leapfrogged Tombola and Rank into fourth place in the UK online bingo market behind JackpotJoy, Gala Coral and Sun Bingo. This helped boost revenue by 22 per cent year-on-year to £47.99m. This performance landed chief operating officer Darren Sims a slot in the Hot 50 and Stride a Bingo Operator of the Year runners-up spot in the Gaming Intelligence Awards.
The acquisitions bequeathed Stride a grand total of 95 brands, bringing its total number of websites to 105. It also gave the London-based company a diversified portfolio that it hopes will appeal to every bingo player’s personal preferences.
“We developed our platform and you have players who like our platform but some like playing on the 888 platform and some like playing on the Virtue Fusion platform. For whatever reason, they just prefer playing on that platform and you will never convince those players to switch,” says Sims.