iGaming operator Minotauro Media will migrate its Casino Luck gaming brand from EveryMatrix to Aspire Global's platform this month.

The migration gives Casino Luck access to Aspire's complete iGaming solution, including in-house services such as customer relationship management and support services.

The move is a part of the operator's drive to boost profitability and will see it focus on player acquisition while Aspire handles payments, risk and fraud management, CRM, support and VIP management.

Founded in 1999, Casino Luck was relaunched under new management on the EveryMatrix platform in 2011.

"We are proud that yet another operator has recognised the efforts of our hard work and dedication to provide a complete high-performing solution," Aspire CEO Tsachi Maimon said.

"In migrating to Aspire Global, CasinoLuck will benefit from the formula we’ve established for delivering smooth player transfer, in which we incorporate players historical data, segmentation and VIP processes, while maximising retention," Maimon explained. "I'm looking forward to seeing Casino Luck grow with us, as we strengthen and deepen our relationship."

Casino Luck's Danny Wu said that having taken the decision to move to a fully-managed solution, he is confident that Aspire's platform will allow Minotauro Media to focus on marketing activities.

"Aspire Global is a highly respected name in the industry and we're confident that we'll experience market leading platform stability, retention levels and increased profits going forward."

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