Sports betting technology provider Playtech BGT Sports (PBS) has installed its self-service betting terminals (SSBTs) at Britain's Chester Racecourse.

The roll-out was timed to coincide with this week’s Boodles May Festival at the racecourse, with Playtech's SSBTs going live on May 10th under the Chester Sport brand.

This follows the successful launch of the betting terminals at Bangor-On-Dee Racecourse last month.

“Installing our market-leading SSBTs at UK racecourses is the next step in improving the retail betting experience through digital technology,” said John Pettit, PBS’ managing director for UK, Ireland, Asia and Australia. “Feedback at the Bangor-On-Dee meeting in April was very positive, with customers enjoying the greater choice and content immediately available to them.

“We expect this demand to drive SSBTs into more racecourses over the coming months and years.”

The terminals will offer customers at Chester and Bangor the complete PBS product range, including its Racing Post horse race betting product which includes a full suite of integrated content, as well as other sports including football and tennis.

“We are excited to install PBS’ SSBTs and we will continue to use the latest in technology and betting products to improve our race day experience,” said Tony May, head of gaming at Chester Race Company, which owns both the Chester and Bangor racecourses.

“We hope our visitors will appreciate the greatly improved experience these terminals provide, offering a stronger horse racing product with integrated Racing Post content, as well as a full sportsbook offering.”

Shares in Playtech plc. (Co. Data) (LSE:PTEC) were trading up 1.62 per cent at 957.75 pence per share in London Tuesday morning, just off their 52-week high of 972.50 pence per share set on May 3rd.

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