PokerStars has created the world’s largest online casino in just four years but it has only scratched the surface of what is possible, says casino chief Bo Wänghammar.
The growth of the PokerStars Casino has been phenomenal. Casino revenue has risen from zero to US$297.4m in three years. (Officially, those figures include sportsbook revenue but the latter’s contribution is minimal.) Active casino customers rose 47 per cent last year to 648,000. During 2016, its casino revenue overtook 888 and if it maintains the same trajectory it will probably overtake William Hill during 2017.