Gaming solutions provider Comtrade Gaming has struck a deal to supply its iCore back-end solution to Romanian operator Bet Arena Interactive. 

Bet Arena is prominent operator in the Romanian market with 200 outlets and a subsidiary of Superbet Group, which operates close to 600 betting shops in the country.

"We are very excited to be selected as Bet Arena's long-term strategic partner," Comtrade Gaming director of interactive Steven Valentine said.

"Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities. We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal."

The iCore platform manages multi-channel operations across retail and online and features a range of business intelligence solutions to support management strategies.

It also allows clients to manage marketing campaigns across multiple brands, suppliers and products, acting as a control centre for both acquisition and retention strategies.

"After a detailed market search, Bet Arena Interactive is thrilled to work with Comtrade Gaming as our platform and technology provider," Bet Arena Interactive chief executive Tudor Iliescu said. "Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success."

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