EveryMatrix is providing its iGaming platform and solutions for the launch of Malta-based betting and gaming operator BetRegal.com.

The site has been designed to offer increased value to customers by offering reduced margin betting odds on a wide range of betting markets, both live and pre-match. Its gaming offering features casino content from the likes of NetEnt, Microgaming, Play’n GO, NYX and Evolution.

"This is what made the partnership with EveryMatrix such a natural fit," said Michael Mirtl, CEO of The Regal Group. "The EveryMatrix platform allows us the control and flexibility to manage the value in our product to a very granular level. It’s something no other provider we evaluated could offer.

"Our research has told us that customers are evolving. Gone are the days of attracting new acquisition by simply offering a bigger bonus or free bet. The onus is now on operators to ensure we are providing a high-quality product, offering significant value and a great user experience. This is where we feel we can differentiate BetRegal.com."

EveryMatrix CEO Ebbe Groes commented: "BetRegal's core desire to deliver the best experience from both sports and casino resulted in a value driven product offering and we are excited to bring on an operator with a management team that has a significant degree of experience in the iGaming space.

"Choosing EveryMatrix as their provider of choice is a positive indicator of our solutions' excellent granular functionality and we trust our modern integration methods and our flexible front-end design will be highly appreciated by BetRegal's customers."

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