PokerStars operator The Stars Group has begun a new era after scrapping the Amaya brand, relocating the company's Canadian head office to Toronto and moving to a larger base in Malta to continue its expansion on the island.
Plans to change the company's name were first announced in May this year, and were designed to reflect both its heritage and players' loyalty to the PokerStars brand.
It also allows for a clean break with the David Baazov era, which has been tainted by allegations of insider trading and a failed attempt by the former CEO to take back of control of the business.
The PokerStars owner's common shares are now trading under the ticker symbol TSG on the Toronto Stock Exchange, while a new corporate logo and website have been launched.
The plans to relocate the headquarters from Montreal to Toronto were also announced earlier this year and have now been completed, with The Stars Group registered as an Ontario corporation.
The operator will also now work out of a new, larger base in St Julians, Malta to accommodate its growing presence in the European Union country.
"The Stars Group's continued growth is a great sign that we are delivering on our goal to become the world's favourite iGaming destination," The Stars Group CEO Rafi Ashkenazi said. "Malta provided a warm welcome to us in 2012 and we're proud to renew our commitment as we look to welcome new recruits into The Stars Group family here in Malta."
The company currently employs around 270 staff on the island having grown rapidly since first establishing a base there in 2012. The employees, from more than 30 different countries, work in a range of departments across The Stars Group's brands, including business development, marketing, human resources and IT.
The operator will look to further increase its Malta headcount, and is currently looking to hire an additional 32 employees.
"The last decade has seen Malta emerge as a global iGaming destination. It's a great honour to host a global brand such as The Stars Group, which has had stellar success," Malta Prime Minister, and guest of honour at the office opening, Joseph Muscat said.
"The Stars Group employs Maltese residents and expats, and the further growth of the company with the new office will complement economic growth here in Malta," he continued. "Malta is a prime jurisdiction for igaming and we will continue to be vigilant with growing trends, provide education to fit, and keep in close contact with stakeholders."
The new office is based in a new building complex, due to be completed by the end of 2017.