Danish racetrack operator Dansk Hestevæddeløb (DHV) has selected Sportech Racing and Digital as its new pari-mutuel betting technology provider.

With the Danish government set to liberalize the country’s horse race betting market from January 2018, Sportech will provide a suite of betting technologies and services to DHV, the joint operating company for horse racing and operator of all nine racetracks in Denmark.

This will include a central system which will act as the Danish national host to consolidate betting from all operators, including state-owned operator Danske Spil. 

"We sought a technology partner with an exceptional suite of products and services, strong options for digital and self-service betting, and direct access to global commingling markets,” explained DHV chief executive Henrik Friis.

“Sportech met these requirements, and their well-established track record and presence in Europe assures us that we will receive excellent support. We are looking forward to working with Sportech to offer a reliable and satisfying betting experience to our private betting operator partners."

Sportech has had a presence in Denmark for a number of years, providing land-based and online betting solutions to Danske Spil.

The new deal with DHV will see the company provide its Quantum System software and hosting services, facilitating the implementation of online betting solutions, including Sportech's G4 website and Digital Link mobile offering, by future private operators.

“We at Sportech are very pleased to have been selected by Dansk Hestevæddeløb as their tote technology provider and look forward to working with them to help grow betting on horse racing under Denmark's newly liberalizing horse racing environment,” said Sportech Racing and Digital president Andrew Gaughan.

“We are pleased to note that this agreement further cements Sportech's position as the leading independent provider of pari-mutuel betting technologies and services in Europe, building upon Sportech's already strong position in Denmark, the United Kingdom, Ireland, Finland, The Netherlands, Turkey, Spain, and Cyprus."

Shares in Sportech plc (Co. Data) (LSE:SPO) closed in London Wednesday up 2.1 per cent at at 98.50 pence per share.

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