Romanian betting and gaming operator Superbet has entered into a new development partnership with automated trading specialist ioSport.

The operator will work with ioSport to develop a range of "next-generation" betting solutions, leveraging ioSports' automated pricing and machine-learning tools.

"We are delighted to be working with Superbet," ioSport chief executive Joe Bryan said. "We have a shared vision as to the future of sports betting and the role that technology and pricing quality should play. We believe the time is right for a new approach to products and trading."

The new products are intended to help Superbet expand beyond its core markets into new territories, and to future-proofing the offering, the company said.

"The world is changing rapidly, driven by significant advances in our use of technology," Superbet group director of e-Commerce Jamie Hart commented. "Until now, the betting industry has remained relatively stagnant while big steps have been made elsewhere.

"At Superbet we intend to build an enhanced betting experience that embraces those advances, and the guys at ioSport think in the same way we do," Hart added. "Sports pricing, and trading in general, has seen more disruption than casino gaming, but I believe we're only scratching the surface. With ioSport as partners we're well-placed to push new boundaries and open up fresh flexibility into sports betting."

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