Fantasy sports software provider Oulala is set to power a new fantasy football offering in Kenya for online and mobile betting operator Safaribet.
The two-year agreement with Safaribet Kenya will see Oulala integrate its DFS solution with the Safaribet.co.ke site, with the launch slated for early 2018.
"While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet's team made a crucial step forward as they truly understand the benefits of offering our DFS product."
Safaribet, which has an established presence in Ghana, is looking to expand into new East African markets, and believes DFS will complement its real-money betting product.
"We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level, " Safaribet Kenya CEO Imran Premji explained.
"I think that with Oulala's platform we will further enhance our market position and really capitalise on the World Cup next year."