British bookmaker Betfred has extended its agreement with Playtech-BGT Sports for the provision of self-service betting terminals (SSBTs).
The extension is the second agreed this year and will see Playtech's sports betting subsidiary launch its widescreen terminals across the best-performing shops in Betfred's 1,700-strong retail estate.
"Betfred continue to be a very important customer to us, and this latest deployment of our cutting-edge widescreen terminals is set to build on this partnership further," PBS managing director for UK, Ireland, Asia and Australia John Pettit said.
"Having already extended the initial contract earlier in the year, we're delighted that their customers are continuing to enjoy both the incremental revenue opportunities and product development features that only the Playtech BGT Sports SSBTs can deliver."
The first extension to the original agreement was signed in June this year, and saw PBS agree to roll out an additional 570 terminals across Betfred's estate, taking the total number of machines in operation to 2,800. To date around 500 terminals have been deployed.
"We've experienced significant growth from non-football and in-play betting on SSBTs since launch, and this has been a great means of diversifying our retail offering and delivering incremental revenues," Betfred Retail managing director Mark Stebbings said.
"The latest instalment confirms the importance of our partnership with Playtech BGT Sports as we look to continue to improve both product and user experience across our estate," he added.
Shares in Playtech plc (LSE:PTEC) were trading down 0.75 per cent at 794.50 pence per share in London Wednesday morning.