iGaming software developer EveryMatrix has announced the launch of the first online gaming site to use the company's new modular and customisable front-end technology framework.
The new solution has gone live with ReactCasino.com and uses a content management system (CMS) that can be totally personalised for each user.
It can automatically modify the content it displays on the homepage based on certain criteria, such as the user's language, IP address, registered country, gender or even by account statement or betting history.
The new technology infrastructure also significantly reduces site loading times, and can be deployed for use across mobile and desktop.
With the new solution live on the ReactCasino.com white label site, the modular infrastructure is now available for prospective and existing EveryMatrix clients.
"The new gaming website's supporting architecture can be rather considered as a web application and less as a traditional site," EveryMatrix chief executive Ebbe Groes explained.
"We are talking about a seamless performance which directly affects the speed and quality of the overall gaming experience. In the end, players have faster access to games and that makes all the difference."