bwin.ru, the online sportsbook powered by GVC Holdings and operated by Digital Betting, has officially launched in the Russian market.

The site has become one of the first foreign gaming brands to secure a licence in Russia, operating under Digital Betting's licence and powered by GVC's technology platform and services.

GVC and Digital Betting, a sports betting operator owned by Alexander Mamut, chairman of Russian media giant Rambler&Co, have been working on the site’s development since agreeing a partnership in June.

"We are pleased to officially announce the launch of bwin in Russia," Digital Betting general director Dmitry Sergeev (pictured) said.

"We have worked extremely hard to adapt the platform in line with the regulatory requirements and we are excited to be live in the market," he explained. "In preparing bwin.ru we have incorporated feedback and requests from our customers which were collected during the pre-registration stage.

"We are sure that Russian bettors will want to choose bwin, and trust us with their business."

Desktop and mobile web clients are now live, with native iOS and Android apps to follow in the coming months. The site offers odds that have been formulated specifically for Russian customers, in order to ensure that bwin.ru can compete with other operators active in the market.

Shares in GVC Holdings plc (LSE:GVC) were trading up 0.60 per cent at 917.00 pence per share in London Tuesday morning.

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