SlotsMillion.com and LadyLucks.co.uk operator ALEA has entered the B2B space for the first time with the launch of a new game aggregation platform.
The new B2B arm has been branded as ALEA Play and will provide operators with a platform featuring more than 2,000 titles from over 45 suppliers, including the likes of NetEnt and Quickspin.
The platform also features exclusive slot games from Felix Gaming and Noble Gaming, and includes more than 1,000 mobile games and a selection of virtual reality slots.
“We are thrilled to announce the launch of ALEA Play, and to be able to share our innovative and flexible platform, technology and content portfolio with other operators,” said ALEA co-founder Alexandre Tomic. “We have built our technology in-house from the ground up and have ensured that it is powerful, scalable, and capable of serving a large number of other operators in addition to our SlotsMillion and LadyLucks brands.
“Virtual reality is on the cusp of entering the mainstream for the first time, so we are providing a huge opportunity for operators to get in on the action without having to invest heavily in their own technology,” he added.