Sporting Solutions, the B2B arm of spread betting specialist Sporting Group, has launched its new Risk Management Services (RMS) product with Denmark's Danske Spil the first operator to sign up for the service.
RMS provides operators with pricing, trading, risk management and back-office operations as modular solutions, allowing clients to pick and choose the products they require. It has been designed to be platform-agnostic, meaning it can complement any existing platform and bet engine without the need to shift to a new platform to improve business processes.
"Danske Spil have long been recognised as both a market leader and one of the most progressive lottery operators in the world, and we are very proud to announce them as a first partner," Sporting Group chief executive Simon Trim said.
"RMS is set to further improve their quality offering with a bespoke risk management service and a business process outsourcing proposition unique to the marketplace," he explained. "RMS will allow Danske Spil to concentrate their resources on offering differentiated, bespoke content for their customer base, which is crucial for any lottery operator trying to compete against strong competition in their local market."
The risk management model used for RMS has been developed by Sporting Solutions' in-house team, leveraging experience of spread and fixed-odds markets and supported by the acquisition of market-making business Touchbet in June.
It employs risk-adjusted pricing algorithms that automatically change in reaction to bet volume, customer profile, market behaviour and expected market movement, enhancing margin and driving revenue growth.
Danske Licens Spil chief executive Niels Erik Folmann commented: "In today's competitive sports betting environment we are constantly looking for solutions to strengthen our product and operations. Our enhanced cooperation with Sporting Solutions and their Risk Management Services will strengthen our operations whilst allowing us to focus on areas where we can differentiate ourselves positively in our local market.
"The combination of risk management, flexible trading tools and back-end operations is unique to the industry and we're really excited about the potential of RMS to further strengthen our business and unique position in the Danish market."