Ladbrokes Coral is adding a bespoke betting function to its retail companion apps to help customers build their own accumulators.

The Football Bet Filter will be made available via the Coral Connect App, allowing customers to select markets to add to an accumulator using a range of personalised filters.

These include selections based on which teams are playing at home or away, high scorers, defensive strength, or teams playing in a particular league.

A similar product, Football Buddy, will launch on Ladbrokes' retail companion app The Grid, while Racing Bet Filter, a variant of the same product for horseracing, is already live.

"We are delighted to release a digital product to simplify our shop customers' betting experience," Ladbrokes Coral head of omni-channel product Darren Calvia said.

"[It is a] simple yet game-changing way for customers to build their accumulators based on personal preferences and filters."


GIQ Magazine