Malta-based iGaming software developer EveryMatrix has launched a new bonus system which it describes as an “important milestone” in the evolution of its offering to operators.

The new modular Unified Bonus System (UBS) allows operators to create, manage and analyse bonuses for casino and sports products, enabling them to combine bonus programs and promotional packages that are activated by specific triggers.

It has been launched with online casino brand PlayFrank.com, which operates on EveryMatrix’s CasinoEngine platform and utilises gamification features to build on players’ loyalty with tailored bonuses and rewards.

To maximize retention, PlayFrank uses a unique levelling system in which players decide when and how they are rewarded for acquiring experience as they progress up the custom Reward Tracks. These are designed to give all players a choice over which rewards are right for them.

“UBS provides us with innovative tools which we use to reward players based on their gameplay, ” said PlayFrank head of marketing Sam Smit.

“The innovative technology and flexibility contribute to tremendous bonus possibilities. With easy API triggers, we can instantly reward our players while playing their favourite games and extend their gameplay.”

EveryMatrix chief executive Ebbe Groes added: “At EveryMatrix, clients are always at the centre of everything we do. Seeing our latest developments through their experience, offers us a new perspective of the services that we offer.

“The launch of the Unified Bonus System solidifies and enhances our position in the industry, by providing our clients, like PlayFrank, a very comfortable service encounter in order to serve it further to their audience.”

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